Club partners with Frontier Pets - for Healthier Pets and a Healthier Planet

We are delighted to announce a partnership with premium pet food brand Frontier Pets to become our Official Pre-Season Tour Sleeve Partner, Official Pet Food Partner and Official Partner of our groundbreaking Supporters’ Club for dog-owners, Tottenham Hotspaw.

Frontier Pets is a purpose-driven leader in sustainable pet nutrition dedicated to revolutionising the pet food industry through responsible sourcing practices and a deep commitment to healthier pets and a healthier planet.

Frontier Pets will feature on our players’ shirts during our tour fixtures against Arsenal and Newcastle in Hong Kong and Korea, respectively. During our time in Asia, the Club will be working with Frontier Pets on bringing engaging content to fans in the region.

Tottenham Hotspur is the Club for animal-lovers and we use our platform to raise awareness of animal welfare and the importance of preserving nature. In 2024, we created the first Official Supporters’ Club for dog-owners, Tottenham Hotspaw, inspired by the Club’s many dog-loving staff, fans and players across both its men’s and women’s teams.

Members receive a discount on the Club’s retail pet range and are able to submit photos of their four-legged friend to be showcased as ‘Dog of the Match’ at Tottenham Hotspur Stadium, alongside a rescue dog up for adoption through North London-based charity, All Dogs Matter.

Through the new partnership, Frontier Pets will be supporting a charity fundraising initiative for fans across the world to join in alongside their beloved pets later this summer, as well as a new content series featuring our players and their love of dogs. 

Ryan Norys, Chief Revenue Officer, Tottenham Hotspur said: “We are thrilled to welcome Frontier Pets on board for our pre-season tour in Asia. As the Club for animal lovers and the first to ever establish an Official Supporters’ Club for dog-owners, we felt there was a natural alignment with Frontier Pets and their own socially conscious, sustainable approach. We are looking forward to bringing the brand to new audiences through exposure on our match shirts in Hong Kong and Korea, as well as engaging content and initiatives linked to Tottenham Hotspaw.”

Vaughn Taylor, Chairman, Frontier Pets, said: “At Frontier Pets we believe that a better world for pets starts with purpose, compassion and community. Partnering with Tottenham Hotspur - a Club that shares our deep commitment to animal welfare - marks an exciting new chapter for us both. We hope to inspire football fans around the world to feed their pets better with Frontier Pets. We’re proud to stand alongside a Club that not only plays with heart but leads with it.

“Pets are the second largest consumers of factory farmed meat after humans. What we choose to feed them not only affects their wellbeing but also plays a critical role in shaping a more sustainable food system for the planet.”

Frontier Pets’ freeze-dried raw food is designed to support a healthy, active life - simple to order, store and prepare. For more on Frontier Pets and their range of products, visit: www.frontierpets.com.au